Three key insights from NZ’s leaders in cosmetic medicine
The past few years has seen an influx of minimally invasive, rejuvenating treatments—from Profhilo to more recently, EMFACE—enter the market. Despite increasing demand for these types of treatments, Botox (botulinum toxin) still remains the overwhelming market leader globally.
In 2022, over 7 million Botox treatments were administered globally. In the same year, the global Botox market was valued at USD 6.4 billion in 2022, growing at a rate forecast to reach USD 15.2 billion by 2030. The increasing popularity is linked to a growing focus on physical appearance and aesthetics, as well as advancement in formulations and techniques. While the 35-50 year-old demographic remains the largest market, there is an increasingly higher uptake among younger millennials and Gen Z consumers.
With so much talk surrounding the ‘new’ in recent years, we thought it would be timely to revisit the treatment that arguably kickstarted this new era of aesthetics.
Ahead, Dr. Ellen Selkon and Dr. Lynn Theron of Clinic 42, leaders in medically-based and researched cosmetic procedures, get back to basics. From the importance of finding the right injector to what happens if you’re not happy with your Botox or filler results, here are their top three insights
1. Find the right injector by checking their accreditation, experience, and their work.
Dr Ellen Selkon says, “The first thing that you should ask is what their experience is in cosmetic medicine. How long have they been doing it and what their training is. Doctors who have the diploma in Cosmetic Medicine have done over 500 hours’ worth of training, compared to some people who just do a weekend course. I would also want to know that if they encountered a potential complication, they were equipped to handle it.”…
To read the full article on the Procollective magazine website follow the link below.
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