Cosmetic medicine has revolutionised how we approach ageing, making treatments accessible to women from all walks of life. Options range from Botox (botulinum toxin) to Dysport, or Xeomin, that smooths frown lines, and various fillers that restore lost facial volume like Juvéderm, Restylane, and Belotero. Today, a treatment can enhance and rejuvenate the skin at any age. It’s no surprise, demand for these procedures is increasing, and treatment options are expanding. The global cosmetic medicine market is projected to reach $35.32 billion by 2030, coinciding with the prediction that one in six people worldwide (approximately 1.4 billion) will be 60 or over in that same year.
With technological advancements, the array of treatments now available is extensive. These options aim to reverse the signs of ageing and prevent wrinkles, encouraging the skin to function more youthful and maintain its natural moisture and suppleness for a glowing appearance. Trends are also evolving; today, consumers seek natural results delivered by skilled practitioners who can sculpt and enhance features judiciously.
Despite the wealth of options and increasing knowledge, misconceptions about cosmetic procedures and their safety persist. Editor Trudi Brewer speaks with Dr. Ellen Selkon, a skilled physician at Clinic 42, to address the myths surrounding cosmetic medicine, discuss which treatments are likely to endure over time, and why there are still lingering misconceptions around practices and safety.
“Everybody wants to look radiant and healthy, and glowing skin is the best way to do that. Therefore, anyone can have biostimulators or regenerative skin treatments.”
— Dr Ellen Selkon
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