Increasingly, we’re enjoying the presence of male clients at Clinic 42. Gone are the days where cosmetic treatments are solely for the fairer sex!
Male interest in caring for their skin has prompted skincare lines exclusively for men, and an extension of that is their interest in looking as healthy and as youthful as they feel.
Whether it’s a surf-loving 55-year-old who’d like to soften his crows from years on the waves squinting into the horizon, or the project manager who didn’t worry about sunblock but did worry that he spent most of his time in the car travelling between sites.
Those lines, once dynamic and expressive, have now become static and etched on the face as a permanent expression – and perhaps not an expression that reflects how you feel on a daily basis.
It’s apparent that most men’s morning routine of shaving in front of the mirror is purely a task-driven activity, however, hours spent in front of Zoom has prompted some deeper contemplation of their appearance…
To read the full article in Verve follow the link below
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