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We used to have a hard time just convincing New Zealand men to wear sunblock, now its second nature to not only apply sunscreen before going out to enjoy a spot of fishing, surfing or just relaxing in the sun, but to keep applying regularly.

This small change of habit has seen almost a ripple effect. Not only are men being more proactive when it comes to preventing skin cancer, we have seen an increase in men seeking mole checks, they are more aware in general of their skin health and their overall health.

To read the full article in Verve follow the link below

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